Adelaide's Official SANFL Premiership Ring Maker
In 2020, we partnered with SANFL to design a ring that a premiership player would keep for the rest of their life.
That was the start of what has become a six-year partnership — one that has seen us design and craft the official SANFL premiership rings for both the women's and men's competitions. We have produced rings for every SANFL Women's League premiership team since 2020, and from 2024, the partnership formally extended to include the SANFL League men's competition as well.
This is how those rings get made.
The clubs, the years
The partnership began with the women's competition. North Adelaide won the 2020 SANFL Women's League premiership — the Roosters were the first club to receive a Simon Alexander bespoke premiership ring under the official SANFL partnership, completing an undefeated season to claim their first women's flag.
The SANFL Women's League premiers from 2020 to 2025:
| Year | SANFL Women's League Premier |
|---|---|
| 2020 | North Adelaide Roosters |
| 2021 | Glenelg |
| 2022 | North Adelaide Roosters |
| 2023 | Central District Bulldogs |
| 2024 | South Adelaide Panthers |
| 2025 | South Adelaide Panthers |
The men's partnership began in 2024. Glenelg were the first men's side to receive a Simon Alexander premiership ring under the official SANFL programme, following their back-to-back premiership that year. In 2025, Sturt claimed their first Simon Alexander ring alongside their 16th premiership.
| Year | SANFL League Premier |
|---|---|
| 2024 | Glenelg Tigers |
| 2025 | Sturt Double Blues |
South Adelaide's back-to-back women's flags in 2024 and 2025 make them one of the defining clubs of this partnership era. Their ring features the club's crest alongside their founding year of 1876 — a club that has been part of Adelaide's football landscape for nearly 150 years.
What goes into the design
No two clubs get the same ring. That is the only rule we have held to across every commission.
It's a privilege to be trusted with this work. These players put in a full season — sometimes years of hard work before a premiership comes — and the ring is what they carry with them long after the final siren. Getting that right matters to us.
For each club, I research the history, the colours, the identity, and I build the design from there. The starting point is always the same: the club's logo, the year the club was founded, and the year of the premiership. Those three elements anchor every ring. Everything built around them is an attempt to do justice to what that club represents and what winning cost them.
For the South Adelaide Panthers, that means the club's crest and their founding year of 1876 worked into the face of the ring. For the Glenelg Tigers, the Glenelg FC logo sits at the centre. For every club, the premiership year is marked on the band — a precise, permanent record of when they won.
Any player who wants to take their ring a step further is welcome to come back to us. We can engrave a name, number, or any personal detail directly onto the piece — making it not just a record of the club's season, but something that is entirely their own.
How the process works
One question we're often asked: when do the players get their rings?
Not on grand final day. We don't know who has won until the final siren sounds, and from that point the manufacturing process begins. The rings are designed, made, and then presented to players at a post-season event — which means every player who receives one knows the work that has gone into it, and that it was made specifically for them and their club after the result was decided.
It also means the design carries no hedging. There's no pre-made ring waiting in a drawer. It's made for the team that won.
Made in Adelaide
Simon Alexander is a manufacturing jeweller based in Adelaide, where we've been working for over 25 years. From the initial design through to the finished piece, it all happens here.
There's something appropriate about that. SANFL football is South Australian football. The clubs in this competition have been part of Adelaide's sporting identity for well over a century — Norwood was founded in 1878, South Adelaide in 1876, Sturt in 1901, North Adelaide in 1881, Glenelg in 1920, Central District in 1959. The rings that mark their premierships are made by an Adelaide jeweller, for players who competed in an Adelaide competition.
That's not a point of pride we're particularly vocal about. It's just how we work. But it's worth stating clearly when you're talking about something that carries the weight a premiership ring does.
The same process, any commission
The approach we take to a SANFL premiership ring — a design process that starts with research and builds outward — is the same approach we take to every bespoke commission we accept.
Whether that's a custom engagement ring, a commemorative piece, or a corporate award, the starting point is always what the object needs to say, and then working backwards to how it gets made. That's what it means to be a manufacturing jeweller rather than a retail jeweller.
Visit us at Level 1, 14 King William Street, Adelaide SA 5000, call (08) 8231 0700, or book a consultation at simonalexander.com.au.
Learn more:
SANFL Premiership Rings — Simon Alexander
Custom Engagement Rings Made in Adelaide