A Diamond Truth

A Diamond Truth: An honest jeweller’s guide to engagement rings, diamonds & buying without the BS is Simon Dimasi’s plain-English guide to choosing an engagement ring and its diamond: what the grading reports really tell you, where the money goes, and the questions worth asking any jeweller before you buy.

Simon is the diamantaire behind Simon Alexander, designing and making engagement rings on King William Street, Adelaide.

Read A Diamond Truth on Kindle (Amazon)

Would you rather talk it through in person? Book a private viewing and bring your questions.

Australian made

Every ring is Australian made and finished at our Adelaide bench.

Independently certified

GIA & IGI certified diamonds, and a Simon Alexander certificate with every band.

Designed in Adelaide

Each piece is designed in our King William Street boutique.

Made to order

Made to order around the diamond you choose.